Tuesday, October 21, 2008

Suze Orman - More Famous Than Elton John?

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For a personal finance personality, Suze Orman sure has a spotlight on her that includes a share of haters — this weekend's Saturday Night Live certainly didn't hold back in its depiction of the money matron. The past year has given Suze the opportunity to take her career to the celebrity level: According to Davie-Brown (a company that tracks the appeal of celebrities), Suze Orman is no "on par" with celebrities like Elton John and Nicollette Sheridan. It's hard to wrap my head around the idea that Suze could be as famous as Sir Elton John, and there are a lot of people out there questioning the methods she's used to get herself to this place. Find out what people are saying about her when you read more.

Suze's job is to give advice about money, but her critics observe that during the past year she's been using fear mongering tactics to benefit her stardom. She appeared on Oprah just last week and the promo for the episode (video below) gives some evidence that this could be true. On top of this general criticism, her Got Milk advertisement has raised eyebrows because of the innate conflict of a personal finance adviser starring (and being paid for) an ad that aims to sell.

Do you think Suze Orman has capitalized on public fear to promote herself? Is it wrong for someone in her position to endorse products?

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